But First…Be Clean is all about self-care and taking the initiative to be clean. When you start with a clean slate it allows the mind, body, and soul to have peace, comfort, and energy replenishment. 

Our mission is to provide a foundation of where to start in all aspects of your life. This foundation will provide the knowledge and power to guide you in what to do first when it comes to self and personal care.  While using sustainable clean ingredients that are good for your skin, But First…Be Clean provides a road map with a nourishing and luxurious cleansing experience right in the comfort of your home.

But First… Be Clean is a brand centered around family. Our story began in my mother’s kitchen in the early 1970’s in Southern California. Like most mothers, she was obsessed with making sure we washed our hands after playing outside or before we sat down to eat. I can still hear her telling us “but first... be clean”. We want to help you and your family live your best life and the best way to start is by being clean. 

Our products are thoughtfully created with you in mind.  We began with the objective of using the highest quality, clean, and paraben free ingredients. We created products that are effective, safe for our bodies, and improve the condition of your skin. 

But First… Be Clean is an American company located in Southern California and each of our products are made in the U.S.A.. Our products were created to bring time tested cleaning regimens to your home to address the challenges of everyday life.